A keynote speech is a speech delivered by a keynote speaker in order to educate, as well as to summarize the most important topics in a certain event. It is like an outline of the details and issues that are bound to be discussed in that said event. It usually takes 30 to 50 minutes to deliver a keynote speech.
Unlike other speeches, writing or drafting a keynote speech could take 1 to 2 weeks because you need to consider a lot of things first before you can finally summarize your speech. That’s why a keynote speaker needs to do extensive research. Aside from the general topic, a keynote speaker needs to know more about his audience, the client’s purpose, and the most commonly asked questions on the subject.
Well, organizing and outlining a keynote speech lets you cut down on the revisions you’ll have to make. Also, do take note of the following tips and techniques on how to draft and outline your keynote speech:
1.Know your purpose. You have to start from the end. As a keynote speaker, you need to know your main goal first and set your standards. Use it as your motivation to reach the top. This will save you from talking in circles that could bore your listeners. Make sure that you are delivering a speech that matches your client’s needs to avoid conflict.
2.Start with an outline. Put your purpose or goal in the last part. Make sure that all your outlines are directed to your goal. This will help guide you in your speech. You would know which way to go and what humor to use.
3.Split your speech. It is always better to write in paragraphs. This will make your audience understand and catch up with what you’re saying. You can use drawings, lines, and bullets in drafting your keynote speech.
4.Use your research in creating your keynote speech. Base your speech on the information you found. Your first and last statements must be captivating because these are the parts where you’re going make an impression.
5.Use your heart as much as your head. Aside from thinking of the general topic and other important information about the event, don’t forget to consider the connection that you need to build with your audience. You’ll have to show love and compassion through your words and actions. They will know if you’re sincerely happy about educating them.
6.Try to look at things from different perspectives. You have to consider not only your point of view but also your audience’s. Think about the level or depth of the topic and come up with ways on how to deliver it according to your listeners’ ability. Consider what the audience might think about your speech. Review your research and be familiar with the audience, especially in terms of what you can and can’t say.
7.Make your keynote speech as unique as possible. Think of the ways to make it exciting and interesting. Use humor whenever appropriate or necessary. Make your audience feel loved and happy.
8.Draft your keynote speech using keywords and notes. Don’t write your whole speech. Make them appear like outlines. You don’t need to memorize or read your speech. An outline is enough to guide you because a keynote speech is better when delivered in a spontaneous way.
Let these tips and techniques guide you in making your own speech. Keynote speakers are smart people and are capable of facilitating wonderful discussions. However, as pointed out, being a speaker doesn’t just require intelligence; it’s also crucial to have compassion and the ability to connect.
Influence expert Garrison Wynn is a keynote speaker known for his entertaining, customized and research driven programs.